7th – 21st July 2008

St. Mark’s Square is the centre of Venice, or the favourite destination of each tourist, thanks to its unique whole of monuments we can admire: the Basilica, the New and Old Procuratie, the Napoleonic Palace and its historical cafés. From today, by clicking the digital image of a tile of Palazzo Ducale on one’s mobile phone, it will be possible to contribute to the preservation and upkeep of St. Mark’s Square in Venice. Such initiative, called ‘Sms Venice’  is part of that programme according to which a series of summer concerts have been planned by the Venetian Town Hall for the Marciana area, running from 7th to 21st July 2008.

This year five concerts will be held in St. Mark’s: the series will be opened on 8th July with Momix’s performance, Elton John’s one is planned for 9th July; we are looking forward to the performance of the great pianist Giovanni Allevi on 14th July. The show will end on 22nd with a concert for Emergency: the singers will be Joan Baez and Vinicio Capossela, and the master of ceremonies will be Mara Venier.

The public of such events and those going around St. Mark’s Square will be kept up to date with the quantity of sms already sent, by means of a lighting mechanism of the pixels composing the image of the façade of Palazzo Ducale, representing the icon of such operation: this photo will be made by so many pixels which will be lighted according to the quantity of sms sent by people and it will be visible both on the official site of the show and on the led-wall videos of the layer towers on the platform in the Square